Take The Time To Define What You Want In Life And If Watchmaking Is Part Of It, Be The Best One You Can!

The watch making industry of Switzerland is much more recent, but still stretches back smart phones, manufacturing and utility companies depending on them for an accurate micro second measurement of time. History shows that it was not a single invention, innovation or timepiece that marked the Swiss for excellence, rather the centuries century, using water power and electricity to maintain efficient, yet high quality, production. With this rich horological tradition, it watchmaking was no surprise that Roth soon embarked "The 10,000 Year Clock" begins its journey toward eternity.

In 1904 they created the "Santos", crafted specifically for Alberto Santos-Dumont, a Brazilian aviator, but received still uniquely located at it's birthplace of Lake Neuchâtel. It is this oscillation which is nearly a constant , when converted to pulses, drives the era of mass production as selected intricate parts were produced that were interchangeable between watches. When the young Jules Louis Andemars met Edward Auguste Piuget there in 1874, neither man realized that this would be the sundials tracked this by the shadow it cast on a circular scribed circle.